Coffee candy brand
Coffee candy brand
Coffee, in new format.
זוז is a portable coffee candy designed to fit into an active everyday routine. It offers a quick and convenient caffeine boost, without having to stop for coffee.
Created for coffee drinkers on the move, the candy comes in three caffeine levels, allowing each person to choose the boost that fits their day.
A new format for coffee consumption.
Designed to be consumed anywhere, anytime.
Provides an instant energy boost.
Goes beyond the traditional way of consuming coffee
Primary Palette
Secondary Palette
Ploni ML v2 AAA
Body Text
Light · 10 pt
Slogan
Bold · 14 pt
Emphasis
DemiBold · 10 pt
Heading
Bold · 15 pt
Derived directly from the logo, the graphic element extends the visual language across the brand’s applications.
Logo variations
The logo is built around the Hebrew word זוז (“move”), with its curved letterforms reinforcing the brand’s sense of movement.
The packaging system includes three caffeine levels, each with its own color palette while maintaining a consistent visual language.
Light
Classic
Strong
