AN INTERACTIVE EXPERIENC THAT REIMAGINES GENETIC SELECTION AS A SHARED EMOTIONAL JOURNEY.
AN INTERACTIVE EXPERIENC THAT REIMAGINES GENETIC SELECTION AS A SHARED EMOTIONAL JOURNEY.
OURMIX IS A SPECULATIVE CROSS-PLATFORM EXPERIENCE DESIGNED FOR COUPLES.
IT COMBINES A SHARED TV INTERFACE WITH A PERSONAL MOBILE APP, ALLOWING USERS TO EXPLORE AND SHAPE THE TRAITS OF THEIR FUTURE CHILD BASED ON THEIR DNA.
BLENDING ADVANCED TECHNOLOGY WITH EMOTION, THE EXPERIENCE TRANSFORMS A COMPLEX GENETIC DECISION INTO AN INTIMATE, PLAYFUL, AND SHARED JOURNEY.
YOUNG COUPLES OR INDIVIDUALS OF REPRODUCTIVE AGE (20–45), PLANNING TO CONCEIVE AND INTERESTED IN ADVANCED MEDICAL TECHNOLOGIES.
CHOOSING TRAITS FOR A FUTURE CHILD FROM A SHARED GENE POOL MAY SOUND LIKE SCIENCE FICTION, BUT GENETIC TECHNOLOGY IS ALREADY THERE. WHAT'S MISSING IS A WAY TO MAKE IT FEEL PERSONAL, PLAYFUL, AND ROMANTIC.
OURMIX TURNS THIS COMPLEX DECISION INTO A LIGHT, SHARED EXPERIENCE FOR COUPLES, FULL OF CURIOSITY, CONNECTION, AND IMAGINATION.
CREATING A ROMANTIC, SHARED EXPERIENCE AROUND GENE SELECTION
DEVELOPING AN INTERACTIVE AND PERSONALIZED INTERFACE
OURMIX REIMAGINES GENETIC SELECTION AS A SHARED EXPERIENCE.
INSTEAD OF A TECHNICAL PROCESS, IT BECOMES AN INTIMATE MOMENT BETWEEN PARTNERS – COMBINING TECHNOLOGY, EMOTION, AND INTERACTION.
THROUGH A DUAL-PLATFORM SYSTEM, COUPLES EXPLORE POSSIBILITIES TOGETHER, CREATING A MEANINGFUL AND MEMORABLE EXPERIENCE.
A SOFT, FLOWING LOGOTYPE WITH A SUBTLE X-O CONNECTION, SYMBOLIZING INTIMACY AND EMOTIONAL CONNECTION.
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